Disney to Pay $4 Billion for Marvel Entertainment
Posted by Veronica Santiago Categories: Disney, Corporate Shakeups,
Disney has just added 5,000 characters to its arsenal.
In a deal announced today, The Walt Disney Company says it intends to purchase comic book giant Marvel Entertainment. The acquisition is worth a whopping $4 billion.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” Robert A. Iger, Walt Disney Company’s President and CEO, said in a press release.
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